Category Archives: trends

2008 Trend Blend

Just came across the latest trend map published a few weeks ago by futurologists

They borrowed from the Shanghai subway map and chose to elevate 5 key trends: Anxiety, Ageing, Globalisation, Digitalisation, Virtual Worlds.


On a similar topic and with more focus on the here and now than the future, I would recommend Mark Penn’s book “Microtrends”. Since Mark Penn is one of the main advisers behind the Hillary Clinton campaign you can definitely see how that sort of targeted thinking has become increasingly important in marketing aspiring U.S. presidential candidates.

And for the Tufte fans amongst you, more on subway / underground maps!