The A380 is about to take off

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The inaugural commercial flight of the Airbus A380 is next week! The computer rendering above is quite striking – the angle really gives you an idea of how bulky the plane is. I think it will still be quite a shock to see it for real.

As the first airline to fly the new plane, Singapore Airlines has a dedicated A380 site to capitalize on their PR coup. If all goes according to plan, I should fly aboard this plane in less than 6 months – I plan to go to Australia via Singapore in April 2008.

Over the next few weeks, I will post about the airline industry and some of the business model innovations we have witnessed over the years. Watch this space.

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